TLDR Crypto · INNOVATION & LAUNCHES

MORGAN STANLEY TO OFFER CRYPTO TRADING THROUGH E-TRADE

cnbc.com4 min read

Summary from the TLDR Crypto newsletter

Morgan Stanley is preparing to launch crypto trading for retail customers through E-Trade in the first half of 2026, partnering with startup Zerohash for liquidity, custody, and settlement services while taking an investment stake in the company. The Wall Street giant will initially offer direct ownership of BTC, ETH, and SOL rather than third-party managed funds, allowing clients to cut management fees while taking on greater risks as the bank develops its own custody wallet for digital assets. Wealth management head Jed Finn called crypto trading "the tip of the iceberg," emphasizing that tokenization of traditional financial assets, including cash, stocks, bonds, and real estate, will significantly disrupt the wealth management industry by enabling immediate interest payments and improved efficiency.