HOLIDAY BROWSING SPIKES JUST 10 DAYS BEFORE BLACK FRIDAY

Summary from the TLDR Marketing newsletter

BFCM revenue patterns in 2024 show that the real spike in consumer activity begins only 10 days before Black Friday. While brands often plan for an extended ramp-up, data reveals minimal customer movement in September and October. Instead, there is a sharp and fast climb in browsing beginning mid-November. Product views increase during this short window, but purchases lag behind until Black Friday hits, when orders then surge and browsing drops. Cyber Week is the core revenue period, and after this two-week stretch, both promotional activity and customer engagement taper off quickly.