ILLUSTRATED THINKING: WHY BRANDS ARE TURNING BACK TO DRAWING

Summary from the TLDR Design newsletter

Illustration has declined in advertising due to risk-averse clients, slower production, and misconceptions of it being “childlike,” but it remains powerful for distinctiveness, flexibility, and impact, especially in murals, toolkits, and digital activations. Experts see a resurgence ahead, with opportunities in motion, hybrid projects, and illustrators acting as creative partners, making illustrated campaigns stand out in a photo-saturated landscape.