RECOVER CHATGPT 404 TRAFFIC WITH GA4

Summary from the TLDR Marketing newsletter

ChatGPT drives high-converting traffic but often generates faulty URLs, which can waste potential visits. An Ahrefs study found ChatGPT 5 links to error pages nearly three times more than Google Search. To recover lost traffic, start by tracking ChatGPT-driven 404 pages in Google Analytics using filters for session source and error page titles. Next, create helpful 404 pages that guide visitors when they land on hallucinated URLs. Use 301 redirects only for broken URLs that generate measurable traffic.