TLDR Founders · STRATEGIES & TACTICS

HOW TO GET CITED IN AI ANSWERS

productledseo.com3 min read

Summary from the TLDR Founders newsletter

Did you know AI models cite brands mentioned at industry conferences? This SEO expert discovered it after ChatGPT kept recommending his competitors despite his better domain authority and more backlinks. Turns out LLMs scan transcribed conference talks, YouTube presentations, and LinkedIn recaps - places his competitors were getting namedropped while he bought Reddit mentions. The models also track user corrections. A pizza shop vanished from AI suggestions after enough people typed "don't show me that again" in follow-up prompts. His competitors weren't trying to game AI at all. They were presenting case studies at conferences, getting discussed in customer Slack channels, and showing up in YouTube tutorials. These mentions trained the AI to trust them.