LUMA AI LAUNCHES RAY3, A NEXT-GEN CINEMATIC VIDEO GENERATION MODEL WITH BUILT-IN REASONING

Summary from the TLDR Design newsletter

Luma AI's Ray3 is a text-to-video AI model that features chain-of-thought reasoning, which enables it to plan complex scenes and refine outputs for professional cinematic production. The model generates true HDR video in professional formats, converts standard video to HDR, and allows precise user control through visual annotations during a collaborative drafting process. Ray3 integrates with Adobe's Firefly app. It is being adopted by major creative agencies, including Dentsu Digital and marketing firms, for enhanced storytelling capabilities.