WHY TORI, THE "EASY DEFI ACCESS" APP, FAILED

Summary from the TLDR Crypto newsletter

The Tori team assumed abstracting wallets, onramps, and DeFi complexity (via Privy/Plaid) would drive adoption, but retail psychology told a different story. Users compared Aave's yields against safer TradFi rates in a high-interest environment and didn't see the risk/reward trade-off. Hesitancy post-FTX/Celsius, demand for fixed APYs, high education costs, and competition from simpler alternatives like Coinbase's USDC rewards all undercut adoption. Ultimately, retail either wanted safe, fixed yields (banks/USDC) or moonshot risk (memecoins), leaving little space for middle-ground DeFi wrappers.