YOUTUBE UNVEILS NEW WAYS FOR CREATORS TO WARN WITH BRAND DEALS, YOUTUBE SHOPPING PROGRAM

Summary from the TLDR Design newsletter

YouTube announced new monetization features at its Made on YouTube event, including swappable brand sponsorship slots in long-form videos and AI-powered product tagging that automatically displays tags when products are mentioned. The platform is expanding its Shopping program to more creators and markets, such as Brazil, and adding major retailers, with gross merchandise volume growing 5x year-over-year. YouTube also introduced brand links for Shorts creators and will proactively suggest creator-brand partnerships through its hub in Google Ads.