MINI PRODUCTS ARE EVERYWHERE

Summary from the TLDR Marketing newsletter

Brands are releasing smaller versions of bags, snacks, and beauty items to attract price-conscious Gen Z and millennial shoppers. Sales of mini beauty products jumped 15% in H1 2025, nearly 4x faster than full-size items. Minis work as trial purchases, social media-friendly content, and impulse buys. Even tequila and spirits brands are getting in on the trend, turning miniature bottles into “affordable luxuries” that drive buzz.