10 B2B NEWSLETTER TIPS

Summary from the TLDR Marketing newsletter

B2B newsletters work best as short-form, native content that teaches or inspires rather than just linking to blog posts. Send them consistently, monthly or bi-monthly, and from a real person, not a generic address. Avoid generic titles, focus on the reader, and keep copy skimmable. Reserve pitches for the PS, use images or videos sparingly, and publish on a newsletter platform for extra reach. Split dense content across multiple issues to keep them readable and engaging.