HOW TO WRITE A HERO

Summary from the TLDR Marketing newsletter

Creating a clear above-the-fold section on a homepage starts with selecting a reference point familiar to target customers, such as a product category, use case, or competitor. Then explain differentiation, showing why your solution is better within the category, more effective for the workflow, or a superior alternative. The challenge is choosing the right reference and prioritizing segments, since not all points resonate with every audience.