EVERYONE WANTS A FASTER HORSE. WE AIM TO PLEASE

Summary from the TLDR Design newsletter

Perception often shapes value and experience more strongly than objective improvements. Since user-reported data is biased and incomplete, blending attitudes, behaviors, and latent knowledge offers deeper insights. Examples like Starbucks' handcrafted image, eco-friendly dish soap, and GE's playful MRI rooms show how subtle, perception-driven design can create more meaningful and empathetic outcomes.