SEO + PAID TIP: USE VECTOR EMBEDDINGS TO REDUCE WASTE AND CLOSE TOPIC GAPS

Summary from the TLDR Marketing newsletter

Holistic strategies that unify Paid and Organic data expose where you're overspending or under-investing across the funnel. Export your search terms from Google Ads and Search Console, embed both sets of keywords using a text-embedding model, calculate vector distances between each Paid keyword and its nearest Organic neighbor, then identify gaps.