NETFLIX PARTNERS WITH AMAZON DSP FOR PROGRAMMATIC AD BUYING

Summary from the TLDR Marketing newsletter

Netflix is making its ad inventory available through Amazon's DSP starting in Q4 across 12 global markets, including the US, UK, Japan, and Germany. The partnership gives advertisers programmatic access to Netflix's growing ad-supported audience, while Amazon offers vast commerce and identity data for targeting. The move positions Amazon as a central hub for streaming ad buying and further pressures competitors like The Trade Desk, whose stock has already declined.