TLDR Design · NEWS & TRENDS

ADOBE'S FIRST AI AGENTS ARE READY TO ROCK AND ROLL

siliconangle.com4 min read

Summary from the TLDR Design newsletter

Adobe launched its first family of AI agents for the Adobe Experience Platform. Designed to automate marketing tasks like audience building, customer journey creation, and website optimization, the agents work alongside the new AEP Agent Orchestrator, which manages both Adobe's native agents and third-party solutions through natural language prompts while keeping humans involved in the process. Adobe plans to expand capabilities with the upcoming Experience Platform Agent Composer, allowing companies to customize agents according to their specific brand guidelines and policies.