WE'VE LOST PREVIEW TEXT FOR EMAIL. ARE SUBJECT LINES NEXT?

Summary from the TLDR Marketing newsletter

Apple, Google, and Yahoo are replacing subject lines and preview text with AI-generated summaries, deal cards, and groupings that override brand messaging. These features often misstate discounts, dates, or expirations, eroding trust and damaging customer relationships while removing opportunities for brands to convey personality. Since neither users nor brands can reliably opt out, the changes risk financial loss, legal disputes, and frustration across industries.