TIKTOK SAYS ITS SEARCH ENGINE USAGE RIVALS GOOGLE AMONG GEN Z

Summary from the TLDR newsletter

TikTok is primed to disrupt Google. New research shows that there is a closing gap between Google and TikTok's search engines, especially among Gen Z. Many people are turning to TikTok while searching for specific categories like fashion and beauty advice, cooking, entertainment, and DIY. If Google continues down its current path, we could be headed into a fragmented search world where ChatGPT handles complex queries, TikTok serves users who want audio-visual results, and Google plays the middle while hanging on to its market share.