WHY RETENTION IS SO HARD FOR NEW TECH PRODUCTS

Summary from the TLDR Founders newsletter

You might think fixing retention at a startup works like it does at big companies - run A/B tests, optimize onboarding, and send more notifications. However, that's attacking the wrong problem entirely. The truth is that bad retention means you built something people don't want, and no amount of optimization changes that. If your day-one retention is 10% instead of 40%, you need a complete pivot - redesign the home screen, change the core loop, and target different users. The only path to good retention is building something people already need to use frequently, then making it genuinely better than what exists.