HOW PALS' EUROVISION REFRESH POINTS TOWARDS A DIFFERENT DESIGN STUDIO MODEL

Summary from the TLDR Design newsletter

Eurovision commissioned Sheffield-based agency PALS to refresh its brand ahead of the contest's 70th anniversary, embracing the studio's freelance “hub and spoke” model to create a flexible, digitally adaptable identity with a new beating-heart logo and custom typeface. The project highlights a shift away from traditional agencies toward diverse, freelance-driven teams, though fan reactions to the new look have been mixed.