996 IS REAL, AND IT'S BECOMING COMMON

Summary from the TLDR Founders newsletter

Ramp's data shows the "996" workweek, a 9 a.m. to 9 p.m., six-day-a-week schedule, is becoming prevalent in San Francisco, affecting multiple sectors beyond just tech. This shift creates intense competition, demanding faster product development and heightened responsiveness, especially for B2B companies. Leaders must decide whether to adopt 996, focus on efficiency, target different markets, or innovate hybrid models to maintain a competitive edge.