WHAT IS EMOTIONAL MARKETING? HOW TO MAKE RESONANT ADS

Summary from the TLDR Marketing newsletter

70% of consumer purchase decisions are driven by emotion rather than rational factors. Customers with strong emotional engagement are more loyal and are more willing to spend more, recommend a brand, and promote it on social media. Ads that spark strong emotional responses are 2.6X more likely to go viral and 4X more likely to build long-term brand value. This guide covers how common emotional triggers like nostalgia, FOMO, individuality, and well-being can be leveraged to drive deeper connections.