FEWER DEALS, BIGGER BILLS

Summary from the TLDR Marketing newsletter

40% of shoppers expect fewer discounts, and 75% anticipate higher costs for gifts this holiday season. Concerns about tariffs, supply chain disruptions, and a potential recession are prompting nearly a third of shoppers to start gift-buying earlier. Price increases are expected across categories, including a 15-20% rise in toys sourced from China. Extended return policies remain a key incentive, while about a quarter of consumers plan to spend less due to economic uncertainty.