HOW TO USE THE REDDIT PIXEL FOR RETARGETING ADS THAT FILL YOUR FUNNEL

Summary from the TLDR Marketing newsletter

The Reddit Pixel lets brands track behavior and run retargeting campaigns that re-engage high-intent visitors at a fraction of cold campaign costs. Retargeting works on Reddit because 42% of users say it influences purchase decisions more than any other channel. With CPCs of $0.50-3 versus LinkedIn's $7-12, Reddit offers a cost-effective way to nurture leads and drive conversions over longer sales cycles.