I HATE MINIMALIST BRANDING BUT BLANK STREET HAS WON ME OVER

Summary from the TLDR Design newsletter

Blank Street, a Gen Z-favoured coffee brand, has unveiled a minimalist rebrand with Wolff Olins, positioning itself as a global lifestyle brand. The new identity introduces a “window” motif, custom typography, and a signature “Blank Street Green” palette, balancing sophistication with playfulness while building a scalable, future-proof look.