TLDR Founders · STRATEGIES & TACTICS

BUILD A COLD EMAIL SCORECARD IN LESS THAN 15 MINUTES WITH CHATGPT

dearstage2.com3 min read

Summary from the TLDR Founders newsletter

A BDR manager with 8 reps and no budget asked how to improve email quality without spending all day coaching. The answer was surprisingly simple - make your SDRs self-assess before hitting send using a scorecard you build with ChatGPT in 15 minutes. The key is to craft a prompt with seven components: objective (create a scorecard), persona (act as a sales manager), context (your ICP details), instructions (4 categories with 3-4 criteria each), constraints (under 500 words), tone (conversational), and response format (markdown with checkboxes). The output gives you a scoring system, and your reps develop better instincts, you spend less time editing, and reply rates go up because they're catching their own mistakes before you have to.