DOLLAR STORES DRAW IN MORE SHOPPERS MAKING 6 FIGURES AMERICANS ACROSS INCOME LEVELS LOOK TO SAVE

Summary from the TLDR Marketing newsletter

Dollar stores are attracting more affluent shoppers as consumers across income levels look for value. At Dollar Tree, customers earning over $100K made up two-thirds of new shoppers in Q2, up from 50% in Q1. Dollar General also saw same-store sales rise 2.8%, fueled by higher foot traffic and basket size. Middle and higher-income shoppers are increasingly trading down, making them a larger force in overall retail spending.