SHOPIFY SEO TIP: HOW GOOGLE CRAWLS PRODUCTS TO MAP RANKINGS AND CLICKS

Summary from the TLDR Marketing newsletter

Google treats the first few products in a Shopify collection as “signature items”. This influences Shopping rankings, crawl priority, and snippets like “Popular products”. To increase SEO visibility, keep evergreen, keyword-rich SKUs in the top spots, add structured data for reviews and pricing, rotate seasonal items without displacing anchors, and align top products with SKUs already surfaced in SERPs.