THIS DEV TIKTOK FORMAT KEEPS GOING VIRAL

Summary from the TLDR Marketing newsletter

Buildspace founder Farza is growing Tidbit by using TikTok to share build-in-public and dev-focused content. It currently has 4.3M views across 40 videos driving 16% of signups. The most viral post used the hook, “Just noticed my coworker coding. NO Cursor. NO Windsurf. He's just sitting there typing code manually and reading documentation. What a psychopath”, a format that has also gone viral in other niches. Build-in-public content shouldn't be underestimated as a growth driver for early-stage prosumer and B2B products.