CHATGPT VS GOOGLE AI: 62% BRAND RECOMMENDATION DISAGREEMENT

Summary from the TLDR Marketing newsletter

Brand visibility does not translate equally across AI platforms. Google's AI Overviews, AI Mode, and ChatGPT disagree on brand recommendations 62% of the time. Only 17% of queries show the same brands across all three. Google's AI Overviews surfaces brands most often, appearing in 36.8% of queries and averaging 6.02 brands per query, compared to ChatGPT's 2.37 and AI Mode's 1.59. ChatGPT doesn't mention any brands in 43.4% of queries, while AI Mode is silent 46.8% of the time, versus just 9.1% for AI Overviews. Alignment is highest in ‘compare' queries at 80% and lowest in ‘best' queries at 23%. Healthcare queries show the greatest disagreement rate at 68.5%.