SURVIVING COVID, PMMC FIT, & SCALING TO $200M ARR

Summary from the TLDR Founders newsletter

Product-market fit isn't enough - you need PMMC fit, which means having a product, market, profitable model, and channels that actually work. Super.com nearly died during COVID when refunds exceeded bookings. It burned money on TikTok ads, assuming viral content drove bookings, but people searching "hotel tonight" use Google, not social media. The same blindness almost killed its product - it thought lower-income households wanted cheaper vacations. After making 200 employees cash paychecks at payday lenders and shops at Walmart, it learned these customers needed everyday financial help, not travel deals. It pivoted from discount hotels to a membership program for credit building, grocery cashback, and basic financial services - now it's at $200 million revenue.