THE 12TH ANNUAL BLOGGER SURVEY: WHAT CONTENT WORKS IN 2025?

Summary from the TLDR Marketing newsletter

Long-form, highly visual content, influencer collaborations, and original research drove the strongest results. Publishing 2,000+ word articles led to 39% reporting strong results, while frequent influencer collaborations reached 37%, both above the 21% benchmark. Consistently using analytics improved outcomes, with 32% reporting strong results. Paid promotion and guest blogging also correlated with success, with 30% reporting strong results. Shortcuts like fully AI-written articles or ignoring analytics correlated with weaker performance.