POSTED IS BETTER THAN PERFECT

Summary from the TLDR Marketing newsletter

Wimbledon's social strategy proves that speed, structure, and storytelling can drive massive impact. With nearly 6,000 posts in six weeks and over 2.7 billion video views, the team operated like a digital newsroom. Their guiding principles of ‘posted is better than perfect' and ‘emotion over production' enabled a high-volume output without sacrificing audience connection. Their content framework (campfire, bonfire, and firework) helped allocate resources efficiently across evergreen, mid-level, and high-impact content.