SUBSTACK JUST KILLED THE CREATOR ECONOMY

Summary from the TLDR Marketing newsletter

Substack now requires writers to use Apple's in-app purchases, raising prices 30% on iOS, delaying payouts 45 days, and removing the option to opt out. Apple controls billing and subscriber data, blocking writers from taking their audience elsewhere. This shift from writer-owned Stripe accounts to Substack lock-in reflects a broader trend of platform control, dependency, and fee hikes across the creator economy.