STRATEGY & URGENCY

Summary from the TLDR Founders newsletter

None of the popular prioritization frameworks (RICE, ICE, or MoSCoW) explicitly address how time affects value, which is bizarre because timing is everything in strategy - if you're racing to be first to 30% market share to "tip" the market, every month matters massively, but if you're adding upsell features, missing this year just means trying next year. We've been trained to see urgency as anti-strategic, associating it with desperate salespeople demanding features or last-ditch quarterly saves, when actually many companies complaining about "no strategy" are trapped in regrettable reactive urgency because the ship sailed years ago.