WHAT 30 YEARS OF RUNNING LIFECYCLE PROGRAMS TAUGHT US ABOUT BUILDING PROGRAMS THAT ACTUALLY WORK

Summary from the TLDR Marketing newsletter

Good lifecycle programs integrate with the broader customer experience rather than operating as isolated messaging channels. Overcomplicated flows and short-term click-focused tactics often fail, while programs that prioritize key behavioral loops, reinforce customer habits, and continuously test and optimize drive retention and long-term value. Treat lifecycle as a way to solve customer problems consistently, not just a tool to hit immediate metrics.