A GOOD RIVALRY CAN ELEVATE YOUR BRAND

Summary from the TLDR Marketing newsletter

Referencing a well-known competitor in your marketing isn't always risky - it can be very effective. A study across 100 brands found that rivalry mentions, especially negative ones, boost engagement and intent to buy, particularly among loyal customers. On your own channels, lean into clever jabs at competitors to energize your base. For broader campaigns, stick to storytelling cues to turn competitive messaging into a narrative people follow.