ADDING PAYMENTS TO YOUR SAAS PRODUCT: A TACTICAL PLAYBOOK

Summary from the TLDR Founders newsletter

Payments is the holy grail for SaaS companies - your model says you'll make 2% of millions in transaction volume, and suddenly every board meeting becomes about when you're launching it. This playbook shows why most companies shouldn't even try. You need actual money changing hands in your customers' workflows, which sounds obvious until you realize how many analytics platforms are trying to wedge payments into their product. The winners are boring - software for dentists processing copays, auto mechanics sending invoices, and nonprofits taking donations. This guide covers the math on what you'll actually make, realistic adoption rates, and how to expand from basic payment processing into the lucrative stuff like lending.