ON A DAILY BASIS CREATES A MODULAR IDENTITY FROM AMSTERDAM'S TRAM SYSTEM

Summary from the TLDR Design newsletter

The new identity for De Hallen was inspired by Amsterdam's tram symbols, using them as a metaphor for connection and diversity. The system combines three geometric forms from the building's architecture, the Bugrino typeface, and a neighbourhood-based colour palette, resulting in a flexible, modular design that celebrates contrast while maintaining coherence across signage, campaigns, and events.