TLDR Design · MISCELLANEOUS
LISTEN UP FINANCE BROS, THIS IS HOW YOU NAIL A CRYPTO REBRAND
Summary from the TLDR Design newsletter
Crypto wallet Solflare has rebranded with Ragged Edge to position itself as the "Stronghold of the Free," combining security with bold, future-focused design. The identity uses gothic-inspired typography, vibrant colors, and modernized money-themed illustrations to welcome newcomers while resonating with seasoned crypto users, reframing crypto as both safe and innovative.