TLDR Design · MISCELLANEOUS

LISTEN UP FINANCE BROS, THIS IS HOW YOU NAIL A CRYPTO REBRAND

creativebloq.com2 min read

Summary from the TLDR Design newsletter

Crypto wallet Solflare has rebranded with Ragged Edge to position itself as the "Stronghold of the Free," combining security with bold, future-focused design. The identity uses gothic-inspired typography, vibrant colors, and modernized money-themed illustrations to welcome newcomers while resonating with seasoned crypto users, reframing crypto as both safe and innovative.