THE 2025 PINTEREST AUTUMN TREND REPORT

Summary from the TLDR Marketing newsletter

Gen Z, now more than half of Pinterest's user base, is reshaping autumn style with an emphasis on sustainability and individuality. Searches for thrifted fashion and decor have surged, and Pinterest is amplifying this with a new in-app Thrift Shop. Complementing the thrift wave are nostalgic aesthetics like 2000s prep, polka dots, 1960s glamour, and Art Deco interiors, alongside beauty looks rooted in grunge, sea-inspired skincare, and cozy layered scents. Seasonal interests also extend to travel escapes and playful mini bakes.