YOU DON'T NEED ADS EVERYWHERE; HERE'S HOW TO PICK THE RIGHT PLATFORMS

Summary from the TLDR Marketing newsletter

Not every platform is right for every audience since Gen Z spends time on TikTok and Snapchat, Millennials use Instagram, Gen X prefers Facebook, and B2B buyers engage on LinkedIn. Choosing the right platform means matching where your customers spend time with what you want to achieve, whether it is conversions, engagement, or awareness. When brands prioritize platform fit over hype or wanting to be everywhere, they are able to maximize return on investment and avoid wasting money.