TLDR Design · OPINIONS & TUTORIALS
THE BEST DESIGN LEADERS CO-OWN METRICS, AND IT'S NOT AS SCARY AS YOU THINK
Summary from the TLDR Design newsletter
Designers must co-own business metrics, not by abandoning user-centered principles, but by translating design impact into outcomes executives understand. Demonstrate strategic value, build trust with decision-makers, and gain greater influence within organizations by aligning projects with Key Results, validating desirability, measuring design quality, and framing results in terms of revenue or cost savings.