CHATGPT IS SENDING LESS TRAFFIC TO WEBSITES – DOWN 52% IN A MONTH

Summary from the TLDR newsletter

Referral traffic from ChatGPT to websites is down 52% since July 2021. Wikipedia, Reddit, and Tech Radar account for 22% of all citations. Branded websites are losing visibility and millions of potential referable clicks as ChatGPT now seems to favor a handful of 'answer-first' sources. Brands that don't provide real answers could be squeezed out of ChatGPT answers.