MOST DEVS BELIEVE AI IS GOING TO KILL 'MOST OR ALL' OF THEIR COMPANY'S MARKETING DEPARTMENT

Summary from the TLDR Marketing newsletter

Developers overwhelmingly see AI as capable of replacing large parts of marketing, with nearly 75% saying it could do most or all of the work. In contrast, far fewer marketers believe they could replicate developers' jobs, highlighting a confidence gap between the two fields. The findings reflect developers' deep integration of AI in their daily work, where 90% already depend on it for efficiency and problem-solving.