HOW TO MAKE A VIRAL LAUNCH VIDEO

Summary from the TLDR Founders newsletter

Six founders who went viral share how they turned product launches into millions of views and instant waitlists. The pattern across all winners? Show, don't tell, make viewers say "I can't believe this didn't exist," and treat launches as weapons, not your end goal. Silicon Valley now treats B2B software like entertainment products because everyone's fighting for attention. Early investors literally write checks based on viral tweets - social media has become social currency.