STUPIDEST MARKETING MOVE + HOW TO WIN ON SOCIAL WITH GARY VEE (34 MINUTE PODCAST)

Summary from the TLDR Marketing newsletter

Gary Vaynerchuk recommends identifying content that performs well organically, tweaking it slightly, and amplifying it to drive sales or registrations. He advises giving value first through the “jab, jab, jab, right hook” approach, where giving builds brand and credibility before asking. Interest should focus on niche passions over follower count, guided by the PAC framework of platforms, algorithms, and culture. Spotting micro-trends that can evolve into long-term cultural movements and avoiding last-touch attribution helps preserve brand impact.