VIBE MARKETING STATISTICS – GROWTH & USAGE TRENDS

Summary from the TLDR Marketing newsletter

Searches for “vibe marketing” rose 686% in the past year, and nearly 47% of Fortune 500 companies now use it. VIBE stands for Velocity, Identity, Boundaryless, and Emotions first. Velocity means moving at cultural speed, Identity aligns campaigns with who consumers want to be, Boundaryless blends brand and product into a seamless experience, and Emotions first focuses on triggering specific feelings before crafting messages.