AMAZON EXITS GOOGLE SHOPPING GLOBALLY CAUSING 30% CPC COLLAPSE

Summary from the TLDR Marketing newsletter

Amazon's exit from Google Shopping in July instantly reduced its presence from dominant market share to complete absence across the US, Europe, and Japan. This sudden change in auctions drove cost savings of about 25% to 30% for other advertisers and marked the company's boldest advertising strategy shift since its temporary withdrawal during the 2020 lockdowns.