FOCUS ON FULL FUNNEL SEO NOT JUST THE TOP

Summary from the TLDR Founders newsletter

SEO teams obsess over rankings and traffic, but ignore what happens after someone clicks. This kills SEO's value when clicks decline. The fix is full-funnel SEO that follows the entire customer journey. Activation SEO targets searches like "how to import contacts into [product]" - boring queries that determine if trials convert to paid. Retention SEO mines support tickets for friction points. When frustrated users Google problems before calling support, you'd better rank for those queries or Reddit will. Expansion SEO helps existing customers upgrade by ranking for tier comparisons and referral searches. The real measure of SEO is about being present with helpful answers at every critical moment.