SELLING ON AMAZON BOOSTS YOUR DIRECT SALES TOO

Summary from the TLDR Marketing newsletter

Selling on online marketplaces is a cost effective way for small or new brands to acquire customers and drive direct website sales. Research found that every 71 sales on a marketplace led to one customer switching to the brand's website. Customer acquisition costs were lower on marketplaces compared to owned websites. Brands can use marketplaces to gain visibility and then encourage repeat buyers to purchase directly by offering unique products, benefits, or promotions on their own sites.